The digital comic market has been one of the highest-grossing markets in the past few years, with a massive growth value of USD 1.18 billion in 2021. Ever since the digital comics industry migrated into the social media marketing landscape, there has been exponential growth in sales, popularity, and brand awareness. Some of the major players, like webcomics from South Korea, have very well utilized the exposure and opportunities available to them on digital platforms.
This kind of brand establishment didn’t happen overnight, and many growth factors played a crucial role in taking the digital comics platform to a new level. Some of them are as follows:
- Convenient for readers of all ages:
User convenience is the guaranteed mantra for any service until and unless the service providers are on top of their games. Distributors and marketers of digital comics reached out to every potential reader. Be it the Gen-Zs looking for the latest collection of Mangas and Manhwas or the old soul millennials wanting to retravel on the sands of time with legends of Marvel and DC. Any latest comics reading app has a voluminous library with many collections.
- Easy access:
Developers of these comic apps have taken the concept of inclusivity to a whole new level by providing features and functionalities that suit all types of users, also the visually impaired ones. With a screen reader feature, the app is accessible for these specially-abled learners, which wouldn’t have been possible with the traditional concept of printed comics.
- Cost-effective:
No more hitting hard on your wallets by spending a fortune to buy the latest version of your favorite comic because most of them are available on apps and websites. So before buy comics online, ensure they are free in the app’s collection.
- Without the technological advancement and proliferation of internet-based internet-based services, any comic app couldn’t provide the features it is famous for nowadays. It is only because of the availability of the internet and innovative features that these apps allow frame-by-frame readability and screen adjustment feature like color, contrast, night modes, etc., to provide a profound reading experience.
- International expansion has greatly impacted the ongoing fame and craze of these comic platforms, and the comic culture of specific countries is not limited to demographic boundaries. Any ebook app or funny app has content available in multiple languages for comics and manga.
From the recent survey conducted to study the market growth of digital comics platforms, we can draw the following conclusions:
- Digitization has a lot to do with the expected growth rate of CAGR of 8% in the forecast year 2021-2026.
- Lead players dominate the current market by providing cutting-edge technology and an intuitive interface of the digital comics platforms with features like a guided view to let the readers consume the content at their pace. Applications and websites struggling to make it big need to come up with cut-throat competition feature-wise.
- The subscription model is a boon for consumers as well as marketers because it leads to a stable revenue stream that is recurring and predictable. For consumers, a subscription means access to the voluminous library with the content they prefer. Some legendary comics that are difficult to find in print format are available on these digital platforms or any comics app.
The concept behind the proliferation of these reading apps and websites is to tap into the potential readers’ sentiments so that the culture of reading stays prominent and doesn’t fade away from the limelight of electronic media.
